Who does the term "Bottom of the Pyramid" refer to?

The term "Bottom of the Pyramid" refers specifically to the four billion people living in poverty, particularly those in their economic circumstances who earn less than a few dollars a day. This concept is rooted in the idea that these individuals and households represent a significant market segment that is often overlooked by businesses and economic development efforts.

By focusing on this demographic, organizations can create models that address their needs while also promoting sustainable development. The notion emphasizes that while this population may have limited purchasing power, there is potential for social entrepreneurship and innovation to improve their living conditions and integrate them into the economy.

The other options, which refer to affluent consumers, corporate leaders, and high earners, do not align with the definition of the Bottom of the Pyramid, as these groups are typically associated with higher income and spending power, contrasting sharply with the challenges faced by those living in poverty.