What does the term LOHAS refer to?

The term LOHAS stands for "Lifestyles of Health and Sustainability." It refers to a demographic group that prioritizes sustainability, health, and wellness in their consumption habits and lifestyle choices. Individuals within this group are typically concerned with the environmental impact of their purchases and seek products and services that align with their values regarding health and sustainability. This demographic is characterized by an awareness of the ecological footprint and a commitment to making choices that promote both personal well-being and environmental stewardship.

In contrast, other options do not accurately reflect the meaning of LOHAS. For instance, the notion of a market sector focused purely on economic growth disregards the fundamental principles of sustainability. A movement against environmental responsibility would directly contradict the core values associated with LOHAS. Similarly, while technology can play a role in sustainable business practices, LOHAS is not a technology but rather a lifestyle approach encompassing various values relating to health and sustainability.